McLane Company, Inc.
Writing, designing, and scheduling email content using Marketo. Audience targeting and list building. Examples available upon request.
Email Marketing
All encompassing paid social media for McLane and its subsidiaries. Audience targeting and optimization, management of KPIs, and creative execution.
Paid Social Media
Using Marketo and Salesforce to create complex marketing automation strategy and execution. Trigger-based nurture funnels, optimized landing pages, and dynamic audience creation.